Digital: Rick Boucher’s Draft: The End of Behavioral Targeting?
June 17th, 2010
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Rick Boucher (D-VA) introduced a draft in May that seeks to provide legal guidelines for how business may use and store consumer data. The bill was written broadly, meaning that its application spans more than just behavioral targeting. However, many articles have focused on that subject as it has been a hot-topic as consumers demand more online privacy.