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	<title>ANDREWKIMBALL.COM</title>
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	<link>http://andrewkimball.com/wordpress</link>
	<description>Insight into digital marketing and law, law school, and business school from a Northwestern JD-MBA 2013 student.</description>
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		<title>Digital: Consumer Engagement and E-Mail Delivery</title>
		<link>http://andrewkimball.com/wordpress/2010/08/279/digital-consumer-engagement-and-e-mail-delivery/</link>
		<comments>http://andrewkimball.com/wordpress/2010/08/279/digital-consumer-engagement-and-e-mail-delivery/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 00:11:54 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Email Delivery]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=279</guid>
		<description><![CDATA[The impetus for this post is a recent Return Path (RP) article on the clients&#8217; e-mail marketing habits.  There, they found that a majority of marketers continued to &#8220;sent[d] email at a steady, high frequency for a 19-month period, despite a total lack of response from the subscriber (no opens, no clicks, no purchases).&#8221;  This [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital: Behind Net Neutrality</title>
		<link>http://andrewkimball.com/wordpress/2010/08/277/digital-behind-net-neutrality/</link>
		<comments>http://andrewkimball.com/wordpress/2010/08/277/digital-behind-net-neutrality/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 16:16:37 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Law]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=277</guid>
		<description><![CDATA[There has been a lot of buzz recently around net neutrality and what it means for businesses and consumers. Net neutrality effectively means that content providers and ISPs should work together blindly. For example, an ISP like Verizon should not choose to limit bandwidth to or filter Google websites because it wants to charge Google [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Digital: Fan/Follower Valuations</title>
		<link>http://andrewkimball.com/wordpress/2010/08/271/digital-fanfollower-valuations/</link>
		<comments>http://andrewkimball.com/wordpress/2010/08/271/digital-fanfollower-valuations/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 15:18:02 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=271</guid>
		<description><![CDATA[Digital marketers frequently discuss tactics for increasing the social engagement of their target audience.  Much work has been done to show that Facebook fans and Twitter followers add more than just goodwill to a brand.  For example, check out this earlier post.  However, many companies have struggled to develop accurate valuations for the consumers that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Law: KFC Under Fire for Grilled Chicken Promotion</title>
		<link>http://andrewkimball.com/wordpress/2010/07/266/law-kfc-under-fire-for-grilled-chicken-promotion/</link>
		<comments>http://andrewkimball.com/wordpress/2010/07/266/law-kfc-under-fire-for-grilled-chicken-promotion/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:26:40 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Law]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=266</guid>
		<description><![CDATA[Anyone who tried to get their free grilled chicken last year can attest that it was just short of a nightmare.  Besides long lines, many franchises refused to honor the coupons. The stores also ran out of food as they were busier than normal.  However, what really irked consumers were the stores that did not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Careers: NY Job Market for Summer Associates Lowest since 1991</title>
		<link>http://andrewkimball.com/wordpress/2010/07/264/careers-ny-job-market-for-summer-associates-lowest-since-1991/</link>
		<comments>http://andrewkimball.com/wordpress/2010/07/264/careers-ny-job-market-for-summer-associates-lowest-since-1991/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:13:46 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Law]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=264</guid>
		<description><![CDATA[I am sadened to read today that the legal market for summer associates in New York City is the lowest since 1991 according to a Law.com newswire.  Considering, at least for now, that I really want to return to NYC upon graduation, this comes as a blow. I prepare to leave the city I love [...]]]></description>
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		</item>
		<item>
		<title>Digital: AOL Sued for Distribution of PII</title>
		<link>http://andrewkimball.com/wordpress/2010/07/257/digital-aol-sued-for-distribution-of-pii/</link>
		<comments>http://andrewkimball.com/wordpress/2010/07/257/digital-aol-sued-for-distribution-of-pii/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:54:20 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[Digital Law]]></category>
		<category><![CDATA[Privacy Law]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=257</guid>
		<description><![CDATA[I have spoken a bit about privacy over the past month and how we are likely to see regulation within the industry.   A fellow blogger, Eric Goldman, just published an update about an AOL case related to the public distribution of AOL search data in 2006 that contained sufficient information to be considered personally identifiable.  [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Offices in the Clouds</title>
		<link>http://andrewkimball.com/wordpress/2010/07/253/offices-in-the-clouds/</link>
		<comments>http://andrewkimball.com/wordpress/2010/07/253/offices-in-the-clouds/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 22:26:35 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Everything Else]]></category>
		<category><![CDATA[Privacy Law]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=253</guid>
		<description><![CDATA[A recent Strategy+Business article discussed workplaces in a cloud. What does this mean? It&#8217;s really a play on the technical definition of cloud computing in which companies leverage shared resources to run their technologies &#8211; this allows for scalability, flexibility, throttling, etc. In the office space, this would mean shared resources like printers, fax machines, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital: Facebook&#8217;s Internal SPAM Filtering</title>
		<link>http://andrewkimball.com/wordpress/2010/06/248/digital-facebook-spam-filtering/</link>
		<comments>http://andrewkimball.com/wordpress/2010/06/248/digital-facebook-spam-filtering/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 18:34:36 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[SPAM]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=248</guid>
		<description><![CDATA[Facebook has posted information pertaining to its SPAM filtering system that is applied to internal messaging. The full blog post can be found here. Most of the methods they use to identify SPAM messages are also found in e-mail filtering. Here are a few examples: Percent of friend requests that are ignored: This is somewhat [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital: Affiliate Marketing in E-Mail</title>
		<link>http://andrewkimball.com/wordpress/2010/06/239/digital-affiliate-marketing/</link>
		<comments>http://andrewkimball.com/wordpress/2010/06/239/digital-affiliate-marketing/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 02:32:00 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=239</guid>
		<description><![CDATA[Affiliate marketing is used by many companies to acquire new customers or generate leads by leveraging the expertise of third parties.  Affiliate marketers use a number of tactics to drive leads including: (1) discussing and linking to product, (2) running their own advertising, and (3) commercial e-mail marketing.  It is with the third (3) option [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital: Winback Programs in E-Mail</title>
		<link>http://andrewkimball.com/wordpress/2010/06/230/digital-winback-programs-in-e-mail/</link>
		<comments>http://andrewkimball.com/wordpress/2010/06/230/digital-winback-programs-in-e-mail/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 05:52:22 +0000</pubDate>
		<dc:creator>Andrew Kimball</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Email Delivery]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://andrewkimball.com/wordpress/?p=230</guid>
		<description><![CDATA[In my opinion, a Winback campaign is a sign of a currently flawed strategy.  Companies should be consistently trying to re-engage their consumers through different creative, offers, content, etc. in order to keep the relationship alive and, thus, negating the need for Winback. In longer sales cycles, it can be necessary to re-engage the targets [...]]]></description>
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