The impetus for this post is a recent Return Path (RP) article on the clients’ e-mail marketing habits. There, they found that a majority of marketers continued to “sent[d] email at a steady, high frequency for a 19-month period, despite a total lack of response from the subscriber (no opens, no clicks, no purchases).” This was no surprise to me as it can be quite difficult to manage complicated frequency / timing / creative optimization e-mail programs. RP continued to go into all the woes and drawbacks of such a practice, but an seasoned e-mail marketer should already know them. The name a few, mailing inactive consumers is BAD because:
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Facebook has posted information pertaining to its SPAM filtering system that is applied to internal messaging. The full blog post can be found here. Most of the methods they use to identify SPAM messages are also found in e-mail filtering. Here are a few examples:
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A Connecticut resident may not be feeling so lucky today as the behemoth that is Microsoft has filed a $2 MM lawsuit against the person for manipulating Hotmail’s spam filters so that he or she could deliver email to the inbox of Hotmail subscribers.
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When it comes to the user interface (UI), Hotmail seems to be a bit behind the game. Both AOL and Yahoo! have made significant strides to improve their sites through the increased use of AJAX (asynchronous activity). Ironically, I would also argue that one of my favorite email providers, GMail, has a similarly basic UI as Hotmail.
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